Original language | English |
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Publication status | Published - 2006 |
Strategic marketing decisions: a framework to predict and explain SME's channel choice
N. Kalogeras, J.M.E. Pennings, P. Garcia
Research output: Contribution to conference › Abstract
N. Kalogeras, J.M.E. Pennings, P. Garcia
Research output: Contribution to conference › Abstract
Original language | English |
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Publication status | Published - 2006 |