Some aspects of European marketing research.

J.E.B.M. Steenkamp

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageDutch
Title of host publicationJaarboek Ned. Ver. Marktonderzoekers, Vol. 17
EditorsA.E. Bronner
Place of PublicationHaarlem
PublisherDe Vrieseborch
Pages77-96
Publication statusPublished - 1992

Cite this

Steenkamp, J. E. B. M. (1992). Some aspects of European marketing research. In A. E. Bronner (Ed.), Jaarboek Ned. Ver. Marktonderzoekers, Vol. 17 (pp. 77-96). Haarlem: De Vrieseborch.