| Original language | Dutch |
|---|---|
| Title of host publication | Jaarboek Ned. Ver. Marktonderzoekers, Vol. 17 |
| Editors | A.E. Bronner |
| Place of Publication | Haarlem |
| Publisher | De Vrieseborch |
| Pages | 77-96 |
| Publication status | Published - 1992 |
Some aspects of European marketing research.
J.E.B.M. Steenkamp
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic