Solidarity economy as a counterpoint to classical economics: Possibilities of changes

In the current context of social arrhythmia promoted by the culture of excess, consumerism and individualism the purpose of this article is to discuss the need to promote changes in tourism and society towards a more human development, based on the pillars of the solidarity economy. The article extends discussions on the solidarity economy into the context of classical economics, with new offers and demands that are focused not on capital accumulation only, but on the rights and development of human beings. To achieve this goal, we analyse four key foundations of the solidarity economy - solidarity, social equality, cooperation and sharing. The original contribution of the paper is to present cutting-edge ideas that show a counterpoint to capitalism and consumerism; one that is excluded from global tourism's contradictory path by a form of production that values social relations, and quality of life in community experiences and community tourism.