TY - BOOK
T1 - Soil health index launch accelerator the Netherlands : viability assessment, market segmentation and business model developments
AU - Stuyt, L.C.P.M.
AU - van den Elsen, H.G.M.
PY - 2018
Y1 - 2018
N2 - A marketing survey into the launch of a Soil Health Index - SHI - in The Netherlands is reported. In technical/scientific terms, the American predecessor of the SHI is well developed, including field experience. This survey is on value proposition design: how to create value for SHI customers and for our business in The Netherlands and beyond. An assessment of the marketing potential and the essential ingredients of a business model and are discussed and summarized.
AB - A marketing survey into the launch of a Soil Health Index - SHI - in The Netherlands is reported. In technical/scientific terms, the American predecessor of the SHI is well developed, including field experience. This survey is on value proposition design: how to create value for SHI customers and for our business in The Netherlands and beyond. An assessment of the marketing potential and the essential ingredients of a business model and are discussed and summarized.
UR - https://edepot.wur.nl/443218
U2 - 10.18174/443218
DO - 10.18174/443218
M3 - Report
T3 - Report / Wageningen Environmental Research
BT - Soil health index launch accelerator the Netherlands : viability assessment, market segmentation and business model developments
PB - Wageningen Environmental Research
CY - Wageningen
ER -