Social media as a new playing field for the governance of agro-food sustainability

T.M. Stevens*, N. Aarts, C.J.A.M. Termeer, A. Dewulf

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

25 Citations (Scopus)


Social media bring various stakeholders of the agro-food system together into a new playing field. This article reveals the dynamics of this playing field and the ways in which this can influence the governance of agro-food sustainability. We delineate three pathways that highlight the ways in which social media can have implications for the governance of agro-food sustainability; firstly, Hypes on agro-food sustainability issues, secondly, opportunities for the self-organization of food movements, and thirdly, data for new forms of agro-food governance. We conclude that while mass self-communication on social media forms an emergent force that disrupts agro-food governance, it also generates data that forms a resource for powerful players to regain control.

Original languageEnglish
Pages (from-to)99-106
JournalCurrent Opinion in Environmental Sustainability
Publication statusPublished - 2016

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