Social Importance Dynamics: A Model for Culturally-Adaptive Agents

S. Mascarenhas, R. Prada, A. Paiva, G.J. Hofstede

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

26 Citations (Scopus)


The unwritten rules of human cultures greatly affect social behaviour and as such should be considered in the development of socially intelligent agents. So far, there has been a large focus on modeling cultural aspects related to non-verbal behaviour such as gaze or body posture. However, culture also dictates how we perceive and treat others from a relational perspective. Namely, what do we expect from others in different social situations and how much are we willing to do for others as well. In this article we present a culturally configurable model of such social dynamics. The aim is to facilitate the creation of agents with distinct cultural behaviour, which emerges from different parametrisations of the proposed model. The practical application of the model was tested in the development of an agent-based application for intercultural training, in which the model is responsible for driving the socio-cultural behaviour of the virtual agents.
Original languageEnglish
Title of host publicationIntelligent virtual Agents 2013
EditorsR. Aylett, B. Krenn, C. Pelachaud, H. Shimodaira
Number of pages493
Publication statusPublished - 2013

Publication series

NameLecture Notes in Computer Science


  • Cognitive Model
  • Socially and Culturally Competent Virtual Agents


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