Situational influences on cross category comparisons in the context of consumer-oriented product development

S.S.C.P. Knoops, I.A. van der Lans, J. Gutman

Research output: Chapter in Book/Report/Conference proceedingConference paper

Original languageEnglish
Title of host publicationRethinking European Marketing: Proceedings of the 30st EMAC Conference, Bergen, Norway, 8-11 May 2001 / E. Breivik, A.W. Falkenberg & K. Gronhaug. - Bergen, Norway : Norges Handelshoyskole, 2001. - CD-rom
Publication statusPublished - 2001

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