Situational influences on cross category comparisons in the context of consumer-oriented product development

S.S.C.P. Knoops; I.A. van der Lans; J. Gutman

Situational influences on cross category comparisons in the context of consumer-oriented product development

S.S.C.P. Knoops, I.A. van der Lans, J. Gutman

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic

Original language	English
Title of host publication	Rethinking European Marketing: Proceedings of the 30st EMAC Conference, Bergen, Norway, 8-11 May 2001 / E. Breivik, A.W. Falkenberg & K. Gronhaug. - Bergen, Norway : Norges Handelshoyskole, 2001. - CD-rom
Publication status	Published - 2001

Cite this

Knoops, S. S. C. P., van der Lans, I. A., & Gutman, J. (2001). Situational influences on cross category comparisons in the context of consumer-oriented product development. In Rethinking European Marketing: Proceedings of the 30st EMAC Conference, Bergen, Norway, 8-11 May 2001 / E. Breivik, A.W. Falkenberg & K. Gronhaug. - Bergen, Norway : Norges Handelshoyskole, 2001. - CD-rom

Knoops, S.S.C.P. ; van der Lans, I.A. ; Gutman, J. / Situational influences on cross category comparisons in the context of consumer-oriented product development. Rethinking European Marketing: Proceedings of the 30st EMAC Conference, Bergen, Norway, 8-11 May 2001 / E. Breivik, A.W. Falkenberg & K. Gronhaug. - Bergen, Norway : Norges Handelshoyskole, 2001. - CD-rom. 2001.

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author = "S.S.C.P. Knoops and {van der Lans}, I.A. and J. Gutman",

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language = "English",

booktitle = "Rethinking European Marketing: Proceedings of the 30st EMAC Conference, Bergen, Norway, 8-11 May 2001 / E. Breivik, A.W. Falkenberg & K. Gronhaug. - Bergen, Norway : Norges Handelshoyskole, 2001. - CD-rom",

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Situational influences on cross category comparisons in the context of consumer-oriented product development. / Knoops, S.S.C.P.; van der Lans, I.A.; Gutman, J.
Rethinking European Marketing: Proceedings of the 30st EMAC Conference, Bergen, Norway, 8-11 May 2001 / E. Breivik, A.W. Falkenberg & K. Gronhaug. - Bergen, Norway : Norges Handelshoyskole, 2001. - CD-rom. 2001.

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic

TY - GEN

T1 - Situational influences on cross category comparisons in the context of consumer-oriented product development

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AU - van der Lans, I.A.

AU - Gutman, J.

PY - 2001

Y1 - 2001

M3 - Conference paper

BT - Rethinking European Marketing: Proceedings of the 30st EMAC Conference, Bergen, Norway, 8-11 May 2001 / E. Breivik, A.W. Falkenberg & K. Gronhaug. - Bergen, Norway : Norges Handelshoyskole, 2001. - CD-rom

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