Situational influences on cross category comparisons in the context of consumer-oriented product development

S.S.C.P. Knoops, I.A. van der Lans, J. Gutman

Research output: Chapter in Book/Report/Conference proceedingAbstract

Original languageEnglish
Title of host publicationEuropean Advances in Consumer Research, Vol. 5 / A. Groeppel - Klein and F.-R. Esch. (ed.) Proceedings of the E-ACR conference, Berlin, Germany, 20-23 June. - [S.l.]
Publication statusPublished - 2001

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