Situational influences on cross category comparisons in the context of consumer-oriented product development

S.S.C.P. Knoops; I.A. van der Lans; J. Gutman

Situational influences on cross category comparisons in the context of consumer-oriented product development

S.S.C.P. Knoops, I.A. van der Lans, J. Gutman

Marketing and Consumer Behaviour

Research output: Chapter in Book/Report/Conference proceeding › Abstract

Original language	English
Title of host publication	European Advances in Consumer Research, Vol. 5 / A. Groeppel - Klein and F.-R. Esch. (ed.) Proceedings of the E-ACR conference, Berlin, Germany, 20-23 June. - [S.l.]
Pages	17
Publication status	Published - 2001

Cite this

@inbook{3fcc4448776343e596a32738039c2f54,

title = "Situational influences on cross category comparisons in the context of consumer-oriented product development",

author = "S.S.C.P. Knoops and {van der Lans}, I.A. and J. Gutman",

year = "2001",

language = "English",

pages = "17",

booktitle = "European Advances in Consumer Research, Vol. 5 / A. Groeppel - Klein and F.-R. Esch. (ed.) Proceedings of the E-ACR conference, Berlin, Germany, 20-23 June. - [S.l.]",

}

Situational influences on cross category comparisons in the context of consumer-oriented product development. / Knoops, S.S.C.P.; van der Lans, I.A.; Gutman, J.

European Advances in Consumer Research, Vol. 5 / A. Groeppel - Klein and F.-R. Esch. (ed.) Proceedings of the E-ACR conference, Berlin, Germany, 20-23 June. - [S.l.]. 2001. p. 17.

Research output: Chapter in Book/Report/Conference proceeding › Abstract

TY - CHAP

T1 - Situational influences on cross category comparisons in the context of consumer-oriented product development

AU - Knoops, S.S.C.P.

AU - van der Lans, I.A.

AU - Gutman, J.

PY - 2001

Y1 - 2001

M3 - Abstract

SP - 17

BT - European Advances in Consumer Research, Vol. 5 / A. Groeppel - Klein and F.-R. Esch. (ed.) Proceedings of the E-ACR conference, Berlin, Germany, 20-23 June. - [S.l.]

ER -