Situational influences on cross category comparisons in the context of consumer-oriented product development

S.S.C.P. Knoops, I.A. van der Lans, J. Gutman

Research output: Chapter in Book/Report/Conference proceedingAbstract

Original languageEnglish
Title of host publicationEuropean Advances in Consumer Research, Vol. 5 / A. Groeppel - Klein and F.-R. Esch. (ed.) Proceedings of the E-ACR conference, Berlin, Germany, 20-23 June. - [S.l.]
Pages17
Publication statusPublished - 2001

Cite this

Knoops, S. S. C. P., van der Lans, I. A., & Gutman, J. (2001). Situational influences on cross category comparisons in the context of consumer-oriented product development. In European Advances in Consumer Research, Vol. 5 / A. Groeppel - Klein and F.-R. Esch. (ed.) Proceedings of the E-ACR conference, Berlin, Germany, 20-23 June. - [S.l.] (pp. 17)