Shareholder Activism and the Role of Marketing: A Framework for Analyzing and Managing Investor Relations

A.O.I. Hoffmann, J.M.E. Pennings

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationMarketing Strategy Meets Wall Street Academic Conference at Emory University, Atlanta, 23-24 January 2009
PagesCD-ROM
Publication statusPublished - 2009
EventMarketing Strategy Meets Wall Street Academic Conference at Emory University, Atlanta -
Duration: 23 Jan 200924 Jan 2009

Conference

ConferenceMarketing Strategy Meets Wall Street Academic Conference at Emory University, Atlanta
Period23/01/0924/01/09

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