Service Value Chains to Support Knowledge-Based Personalized Recommendations

S. Wendel, A. Ronteltap, B.G.C. Dellaert, J.C.M. van Trijp

Research output: Contribution to journalAbstractAcademic

1 Citation (Scopus)

Abstract

We investigate how consumers evaluate service value chains designed to create and deliver knowledge-based personalized recommendations. We conceptualize the underlying benefit trade-offs that consumers make in evaluating such systems as the manifestation of a psychological contract in which consumers contribute their personal information and effort in exchange for a more useful, tailored recommendation by the firm. Consumer benefit perceptions are differentially affected by the stages of such a system, and the context in which the use of a knowledge-based personalized recommendation system originates moderates the impact of consumer benefit perceptions on consumer willingness to use such systems.
Original languageEnglish
Pages (from-to)855-855
Number of pages1
JournalAdvances in Consumer Research
Volume36
Issue number1
Publication statusPublished - 2009

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Contracts
Psychology
Service value
Value chain
Knowledge-based
Psychological contract
Trade-offs
Willingness
Recommendation system
Personal information
Consumer services

Cite this

Wendel, S. ; Ronteltap, A. ; Dellaert, B.G.C. ; van Trijp, J.C.M. / Service Value Chains to Support Knowledge-Based Personalized Recommendations. In: Advances in Consumer Research. 2009 ; Vol. 36, No. 1. pp. 855-855.
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Service Value Chains to Support Knowledge-Based Personalized Recommendations. / Wendel, S.; Ronteltap, A.; Dellaert, B.G.C.; van Trijp, J.C.M.

In: Advances in Consumer Research, Vol. 36, No. 1, 2009, p. 855-855.

Research output: Contribution to journalAbstractAcademic

TY - JOUR

T1 - Service Value Chains to Support Knowledge-Based Personalized Recommendations

AU - Wendel, S.

AU - Ronteltap, A.

AU - Dellaert, B.G.C.

AU - van Trijp, J.C.M.

N1 - Editorial

PY - 2009

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N2 - We investigate how consumers evaluate service value chains designed to create and deliver knowledge-based personalized recommendations. We conceptualize the underlying benefit trade-offs that consumers make in evaluating such systems as the manifestation of a psychological contract in which consumers contribute their personal information and effort in exchange for a more useful, tailored recommendation by the firm. Consumer benefit perceptions are differentially affected by the stages of such a system, and the context in which the use of a knowledge-based personalized recommendation system originates moderates the impact of consumer benefit perceptions on consumer willingness to use such systems.

AB - We investigate how consumers evaluate service value chains designed to create and deliver knowledge-based personalized recommendations. We conceptualize the underlying benefit trade-offs that consumers make in evaluating such systems as the manifestation of a psychological contract in which consumers contribute their personal information and effort in exchange for a more useful, tailored recommendation by the firm. Consumer benefit perceptions are differentially affected by the stages of such a system, and the context in which the use of a knowledge-based personalized recommendation system originates moderates the impact of consumer benefit perceptions on consumer willingness to use such systems.

M3 - Abstract

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EP - 855

JO - Advances in Consumer Research

JF - Advances in Consumer Research

SN - 0098-9258

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ER -