Self-efficacy as a potential moderator of the effects of framed health messages

M.Q. Werrij, R.A.C. Ruiter, J.P. van 't Riet, H. de Vries

    Research output: Contribution to journalArticleAcademicpeer-review

    18 Citations (Scopus)

    Abstract

    This study focuses on self-efficacy as a potential moderator of the effects of gain- and loss-framed health messages. Undergraduate students (N = 124) received a gain- or loss-framed message about consuming ecological meat. The data revealed that for participants high in self-efficacy, the gain-framed message resulted in consuming more ecological meat than the loss-framed message. Moreover it was found that – within the gain-frame condition – participants low in self-efficacy scored higher on measures of defensive processing than participants high in self-efficacy. This study provides further evidence for the role of self-efficacy as a potential moderator of the effects of framed health messages
    Original languageEnglish
    Pages (from-to)199-207
    JournalJournal of Health Psychology
    Volume16
    Issue number2
    DOIs
    Publication statusPublished - 2011

    Keywords

    • fear appeals
    • planned behavior
    • psychology
    • motivation
    • women

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