SamenMarkt®, a Proposal for Restoring Trust in the Horticultural Fresh Food Market by Using Multi-agent System Technology

O. van Kooten, Caroline Nevejan, Frances Brazier, Michel Oey, Coen Hubers

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Abstract

In the horticultural fresh food supply chain network in the Netherlands, a crisis is emerging. The market is out of balance and many growers are facing bankruptcy, in the period of 2011–2013, 50% of the growers were not able to pay interest and redemption. Trust between participants in the supply chain network has decreased. This chapter presents the currently not established and identiies design requirements for new systems to address this challenge
and provide directions for possible improvement. As a result, this chapter introduces the concept of SamenMarkt®, a participatory system in which multi-agent system technology enables distributed price negotiation, distribution and communication between producers, retailers and consumers. A SWOT analysis of the concept of SamenMarkt® is provided together with a research and development plan in which simulation and emulation create the basis for stakeholder- and participant involvement in the design process of a distributed
digital market place. Further research aims to study how SamenMarkt® can provide a solution space for the emerging global food crises. At present, we are using agent-based modelling to simulate the present market and scenarios. The next step will be to build the actual agent-based platform for real-time negotiations and business intelligence.
Original languageEnglish
Title of host publicationAgricultural value chain
EditorsGokhan Egilmez
Chapter2
Pages19-36
Number of pages21
ISBN (Electronic)9781789230079
DOIs
Publication statusPublished - 26 Apr 2018

Fingerprint

Multi-agent systems
Food markets
Supply chain network
SWOT analysis
Development plans
The Netherlands
Stakeholders
Design process
Communication
Business intelligence
Simulation
Food supply
Food crisis
Bankruptcy
Emulation
Retailers
Agent-based
Agent-based modeling
Scenarios

Keywords

  • market analysis, trust conditions, horticultural fresh food supply chain networks,

Cite this

van Kooten, O., Nevejan, C., Brazier, F., Oey, M., & Hubers, C. (2018). SamenMarkt®, a Proposal for Restoring Trust in the Horticultural Fresh Food Market by Using Multi-agent System Technology. In G. Egilmez (Ed.), Agricultural value chain (pp. 19-36) https://doi.org/10.5772/intechopen.70140
van Kooten, O. ; Nevejan, Caroline ; Brazier, Frances ; Oey, Michel ; Hubers, Coen. / SamenMarkt®, a Proposal for Restoring Trust in the Horticultural Fresh Food Market by Using Multi-agent System Technology. Agricultural value chain. editor / Gokhan Egilmez. 2018. pp. 19-36
@inbook{b335a98600894026985eb614084f1a9e,
title = "SamenMarkt{\circledR}, a Proposal for Restoring Trust in the Horticultural Fresh Food Market by Using Multi-agent System Technology",
abstract = "In the horticultural fresh food supply chain network in the Netherlands, a crisis is emerging. The market is out of balance and many growers are facing bankruptcy, in the period of 2011–2013, 50{\%} of the growers were not able to pay interest and redemption. Trust between participants in the supply chain network has decreased. This chapter presents the currently not established and identiies design requirements for new systems to address this challengeand provide directions for possible improvement. As a result, this chapter introduces the concept of SamenMarkt{\circledR}, a participatory system in which multi-agent system technology enables distributed price negotiation, distribution and communication between producers, retailers and consumers. A SWOT analysis of the concept of SamenMarkt{\circledR} is provided together with a research and development plan in which simulation and emulation create the basis for stakeholder- and participant involvement in the design process of a distributeddigital market place. Further research aims to study how SamenMarkt{\circledR} can provide a solution space for the emerging global food crises. At present, we are using agent-based modelling to simulate the present market and scenarios. The next step will be to build the actual agent-based platform for real-time negotiations and business intelligence.",
keywords = "market analysis, trust conditions, horticultural fresh food supply chain networks,",
author = "{van Kooten}, O. and Caroline Nevejan and Frances Brazier and Michel Oey and Coen Hubers",
year = "2018",
month = "4",
day = "26",
doi = "10.5772/intechopen.70140",
language = "English",
isbn = "9781789230062",
pages = "19--36",
editor = "Gokhan Egilmez",
booktitle = "Agricultural value chain",

}

van Kooten, O, Nevejan, C, Brazier, F, Oey, M & Hubers, C 2018, SamenMarkt®, a Proposal for Restoring Trust in the Horticultural Fresh Food Market by Using Multi-agent System Technology. in G Egilmez (ed.), Agricultural value chain. pp. 19-36. https://doi.org/10.5772/intechopen.70140

SamenMarkt®, a Proposal for Restoring Trust in the Horticultural Fresh Food Market by Using Multi-agent System Technology. / van Kooten, O.; Nevejan, Caroline; Brazier, Frances; Oey, Michel; Hubers, Coen.

Agricultural value chain. ed. / Gokhan Egilmez. 2018. p. 19-36.

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

TY - CHAP

T1 - SamenMarkt®, a Proposal for Restoring Trust in the Horticultural Fresh Food Market by Using Multi-agent System Technology

AU - van Kooten, O.

AU - Nevejan, Caroline

AU - Brazier, Frances

AU - Oey, Michel

AU - Hubers, Coen

PY - 2018/4/26

Y1 - 2018/4/26

N2 - In the horticultural fresh food supply chain network in the Netherlands, a crisis is emerging. The market is out of balance and many growers are facing bankruptcy, in the period of 2011–2013, 50% of the growers were not able to pay interest and redemption. Trust between participants in the supply chain network has decreased. This chapter presents the currently not established and identiies design requirements for new systems to address this challengeand provide directions for possible improvement. As a result, this chapter introduces the concept of SamenMarkt®, a participatory system in which multi-agent system technology enables distributed price negotiation, distribution and communication between producers, retailers and consumers. A SWOT analysis of the concept of SamenMarkt® is provided together with a research and development plan in which simulation and emulation create the basis for stakeholder- and participant involvement in the design process of a distributeddigital market place. Further research aims to study how SamenMarkt® can provide a solution space for the emerging global food crises. At present, we are using agent-based modelling to simulate the present market and scenarios. The next step will be to build the actual agent-based platform for real-time negotiations and business intelligence.

AB - In the horticultural fresh food supply chain network in the Netherlands, a crisis is emerging. The market is out of balance and many growers are facing bankruptcy, in the period of 2011–2013, 50% of the growers were not able to pay interest and redemption. Trust between participants in the supply chain network has decreased. This chapter presents the currently not established and identiies design requirements for new systems to address this challengeand provide directions for possible improvement. As a result, this chapter introduces the concept of SamenMarkt®, a participatory system in which multi-agent system technology enables distributed price negotiation, distribution and communication between producers, retailers and consumers. A SWOT analysis of the concept of SamenMarkt® is provided together with a research and development plan in which simulation and emulation create the basis for stakeholder- and participant involvement in the design process of a distributeddigital market place. Further research aims to study how SamenMarkt® can provide a solution space for the emerging global food crises. At present, we are using agent-based modelling to simulate the present market and scenarios. The next step will be to build the actual agent-based platform for real-time negotiations and business intelligence.

KW - market analysis, trust conditions, horticultural fresh food supply chain networks,

U2 - 10.5772/intechopen.70140

DO - 10.5772/intechopen.70140

M3 - Chapter

SN - 9781789230062

SP - 19

EP - 36

BT - Agricultural value chain

A2 - Egilmez, Gokhan

ER -

van Kooten O, Nevejan C, Brazier F, Oey M, Hubers C. SamenMarkt®, a Proposal for Restoring Trust in the Horticultural Fresh Food Market by Using Multi-agent System Technology. In Egilmez G, editor, Agricultural value chain. 2018. p. 19-36 https://doi.org/10.5772/intechopen.70140