Same but different? How consumers categorise plant-based proteins

Original language	English
Place of Publication	Wageningen
Publisher	Marketing and Consumer Behaviour (MCB)
Media of output	Online
Publication status	Published - 18 Oct 2022

Research output

Research output per year 2023 2023 2023

• 1 Article

Research output per year

Research output per year

• Same strategies – Different categories: An explorative card-sort study of plant-based proteins comparing omnivores, flexitarians, vegetarians and vegans

  Van Der Meer, M., Fischer, A. R. H. & Onwezen, M. C., Jan 2023, In: Appetite. 180, 106315.

  Research output: Contribution to journal › Article › Academic › peer-review

  Open Access

  • Vegan 100%
  • Derived Protein 75%
  • Animal Protein 25%
  • Plant-Based Meat 25%
  • Meat Alternatives 25%
  23 Citations (Scopus)

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van der Meer, M. (2022). Same but different? How consumers categorise plant-based proteins. Web publication/site, Marketing and Consumer Behaviour (MCB).

van der Meer, M. (Author). / Same but different? How consumers categorise plant-based proteins. [Web publication/site].

@misc{4215796bef3d44b4baeb2115859d5a68,

title = "Same but different? How consumers categorise plant-based proteins",

author = "\{van der Meer\}, M.",

year = "2022",

month = oct,

day = "18",

language = "English",

publisher = "Marketing and Consumer Behaviour (MCB)",

address = "Netherlands",

}

van der Meer, M, Same but different? How consumers categorise plant-based proteins, 2022, Web publication/site, Marketing and Consumer Behaviour (MCB), Wageningen.

Same but different? How consumers categorise plant-based proteins. van der Meer, M. (Author). 2022. Wageningen: Marketing and Consumer Behaviour (MCB).

Research output: Non-textual form › Web publication/site › Professional

TY - ADVS

T1 - Same but different? How consumers categorise plant-based proteins

AU - van der Meer, M.

PY - 2022/10/18

Y1 - 2022/10/18

M3 - Web publication/site

PB - Marketing and Consumer Behaviour (MCB)

CY - Wageningen

ER -

van der Meer M. Same but different? How consumers categorise plant-based proteins Wageningen: Marketing and Consumer Behaviour (MCB). 2022.