Sales promotion arrangements in the FMCG channel

V.M. Immink; B. Wierenga

Sales promotion arrangements in the FMCG channel

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic

Original language	English
Title of host publication	Dynamics in chains and networks: proceedings of the Sixth International Conference on Chain and Network Management in Agribusiness and the Food Industry, Ede, The Netherlands,27-28 May 2004
Editors	H.J. Bremmers, S.W.F. Omta, J.H. Trienekens, E.F.M. Wubben
Place of Publication	Wageningen
Publisher	Wageningen Academic Publishers
Pages	97-103
ISBN (Print)	9789076998404
Publication status	Published - 2004

Keywords

sales promotion
trade agreements
marketing channels

Cite this

Immink, V. M., & Wierenga, B. (2004). Sales promotion arrangements in the FMCG channel. In H. J. Bremmers, S. W. F. Omta, J. H. Trienekens, & E. F. M. Wubben (Eds.), Dynamics in chains and networks: proceedings of the Sixth International Conference on Chain and Network Management in Agribusiness and the Food Industry, Ede, The Netherlands,27-28 May 2004 (pp. 97-103). Wageningen Academic Publishers.

Immink, V.M. ; Wierenga, B. / Sales promotion arrangements in the FMCG channel. Dynamics in chains and networks: proceedings of the Sixth International Conference on Chain and Network Management in Agribusiness and the Food Industry, Ede, The Netherlands,27-28 May 2004. editor / H.J. Bremmers ; S.W.F. Omta ; J.H. Trienekens ; E.F.M. Wubben. Wageningen : Wageningen Academic Publishers, 2004. pp. 97-103

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title = "Sales promotion arrangements in the FMCG channel",

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Immink, VM & Wierenga, B 2004, Sales promotion arrangements in the FMCG channel. in HJ Bremmers, SWF Omta, JH Trienekens & EFM Wubben (eds), Dynamics in chains and networks: proceedings of the Sixth International Conference on Chain and Network Management in Agribusiness and the Food Industry, Ede, The Netherlands,27-28 May 2004. Wageningen Academic Publishers, Wageningen, pp. 97-103.

Sales promotion arrangements in the FMCG channel. / Immink, V.M.; Wierenga, B.
Dynamics in chains and networks: proceedings of the Sixth International Conference on Chain and Network Management in Agribusiness and the Food Industry, Ede, The Netherlands,27-28 May 2004. ed. / H.J. Bremmers; S.W.F. Omta; J.H. Trienekens; E.F.M. Wubben. Wageningen: Wageningen Academic Publishers, 2004. p. 97-103.

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic

TY - GEN

T1 - Sales promotion arrangements in the FMCG channel

AU - Immink, V.M.

AU - Wierenga, B.

PY - 2004

Y1 - 2004

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KW - handelsakkoorden

KW - marketingkanalen

KW - sales promotion

KW - trade agreements

KW - marketing channels

M3 - Conference paper

SN - 9789076998404

SP - 97

EP - 103

BT - Dynamics in chains and networks: proceedings of the Sixth International Conference on Chain and Network Management in Agribusiness and the Food Industry, Ede, The Netherlands,27-28 May 2004

A2 - Bremmers, H.J.

A2 - Omta, S.W.F.

A2 - Trienekens, J.H.

A2 - Wubben, E.F.M.

PB - Wageningen Academic Publishers

CY - Wageningen

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Immink VM, Wierenga B. Sales promotion arrangements in the FMCG channel. In Bremmers HJ, Omta SWF, Trienekens JH, Wubben EFM, editors, Dynamics in chains and networks: proceedings of the Sixth International Conference on Chain and Network Management in Agribusiness and the Food Industry, Ede, The Netherlands,27-28 May 2004. Wageningen: Wageningen Academic Publishers. 2004. p. 97-103