Sales promotion arrangements in the FMCG channel

V.M. Immink, B. Wierenga

    Research output: Chapter in Book/Report/Conference proceedingConference paper

    Original languageEnglish
    Title of host publicationDynamics in chains and networks: proceedings of the Sixth International Conference on Chain and Network Management in Agribusiness and the Food Industry, Ede, The Netherlands,27-28 May 2004
    EditorsH.J. Bremmers, S.W.F. Omta, J.H. Trienekens, E.F.M. Wubben
    Place of PublicationWageningen
    PublisherWageningen Academic Publishers
    Pages97-103
    ISBN (Print)9789076998404
    Publication statusPublished - 2004

    Keywords

    • sales promotion
    • trade agreements
    • marketing channels

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