Risk Perception, Communication and Food Safety

L.J. Frewer

Research output: Chapter in Book/Report/Conference proceedingConference paper

Abstract

Developing an effective communication strategy about different food hazards depends not only on technical risk assessments (for example related to health or the environment) but must also take into account consumer perceptions and preferences. In addition, consumers make decisions about food choices or the acceptability of food processing technologies based on their assessment of both risks and benefi ts, which may include those related to socio-economic or ethical factors. Perceptions and priorities may vary both regionally and within the human life cycle. For example, health is a consumer priority, although the predominant issues of concern vary considerably according to local conditions. In Western and (in some sectors of) emerging economies, obesity continues to represent an important determinant of health. In addition, the ageing population in many countries means that diet may be linked to the development of healthy ageing trajectories, in particular associated with ensuring optimal quality of life through the entirety of the human life cycle. In other regions food security is a priority. Developing effective risk communication about food safety issues requires understanding of consumer perceptions, needs and behaviours and how these vary between different consumers. Risk (benefi t) communication is likely to be most effective when targeted at specifi c groups of consumers with similar needs and interests. Understanding how individuals differ in, for example, their food safety information needs and preferences, how different individuals process food-related risk (and benefi t) information, and how these may vary according to psychological and other individual differences will help risk communicators in developing and communicating their messages
Original languageEnglish
Title of host publicationStrategies for Achieving Food Security in Central Asia : Proceedings of the NATO Advanced Training Course on Strategies for Achieving Food Security in Central Asia | Bishkek, Kyrgyzstan | March 31–April 2, 2011
EditorsH. Alpas, M. Smith, A. Kulmyrzaev
Place of PublicationDordrecht, The Netherlands
PublisherSpringer
Pages123-131
ISBN (Print)9789400725041
DOIs
Publication statusPublished - 2011
EventNATO Advanced Training Course on Strategies for Achieving Food Security in Central Asia, Bishkek, Kyrgyzstan -
Duration: 31 Mar 20112 Apr 2011

Conference

ConferenceNATO Advanced Training Course on Strategies for Achieving Food Security in Central Asia, Bishkek, Kyrgyzstan
Period31/03/112/04/11

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  • Cite this

    Frewer, L. J. (2011). Risk Perception, Communication and Food Safety. In H. Alpas, M. Smith, & A. Kulmyrzaev (Eds.), Strategies for Achieving Food Security in Central Asia : Proceedings of the NATO Advanced Training Course on Strategies for Achieving Food Security in Central Asia | Bishkek, Kyrgyzstan | March 31–April 2, 2011 (pp. 123-131). Springer. https://doi.org/10.1007/978-94-007-2502-7_11