Risk communication, women's participation and flood mitigation in Vietnam: An experimental study

Phung Thanh Binh*, Xueqin Zhu, Rolf A. Groeneveld, Ekko C. van Ierland

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

1 Citation (Scopus)

Abstract

Flood risk management has become important more than ever, because an escalating threat of unpredictable and extreme weather is affecting flood-prone communities. People-centred risk communication has been proposed as an effective strategy that can stimulate people to protect themselves against flood risks. However, little research with a sound theoretical underpinning has been done to examine the effectiveness of such a strategy in developing countries. We use a field experiment to analyse how risk communication can influence households’ intentions to implement mitigation measures. Our results show that communicating about the risk of floods and how to cope with floods significantly increased both threat and coping appraisals, and thereby motivated households to take more non-structural measures. While formal risk communication had certain direct effects on mitigation intention, informal risk communication percolated through psychological variables. Risk communication should focus on coping capacities for financial measures and address the problems of wishful thinking and disaster subculture of flood-prone households. Furthermore, women's participation in risk communication did not change the intentions to take mitigation measures of the male household heads in the Vietnamese Mekong Delta.

Original languageEnglish
Article number104436
JournalLand Use Policy
DOIs
Publication statusE-pub ahead of print - 6 Jan 2020

Fingerprint

risk communication
Vietnam
natural disaster
mitigation
experimental study
participation
households
coping
threat
risk management
disasters
subculture
economic valuation
woman
developing countries
disaster
weather
developing world
developing country
household

Keywords

  • Floods
  • Mitigation intention
  • Protection motivation theory
  • Risk communication
  • Women

Cite this

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title = "Risk communication, women's participation and flood mitigation in Vietnam: An experimental study",
abstract = "Flood risk management has become important more than ever, because an escalating threat of unpredictable and extreme weather is affecting flood-prone communities. People-centred risk communication has been proposed as an effective strategy that can stimulate people to protect themselves against flood risks. However, little research with a sound theoretical underpinning has been done to examine the effectiveness of such a strategy in developing countries. We use a field experiment to analyse how risk communication can influence households’ intentions to implement mitigation measures. Our results show that communicating about the risk of floods and how to cope with floods significantly increased both threat and coping appraisals, and thereby motivated households to take more non-structural measures. While formal risk communication had certain direct effects on mitigation intention, informal risk communication percolated through psychological variables. Risk communication should focus on coping capacities for financial measures and address the problems of wishful thinking and disaster subculture of flood-prone households. Furthermore, women's participation in risk communication did not change the intentions to take mitigation measures of the male household heads in the Vietnamese Mekong Delta.",
keywords = "Floods, Mitigation intention, Protection motivation theory, Risk communication, Women",
author = "Binh, {Phung Thanh} and Xueqin Zhu and Groeneveld, {Rolf A.} and {van Ierland}, {Ekko C.}",
year = "2020",
month = "1",
day = "6",
doi = "10.1016/j.landusepol.2019.104436",
language = "English",
journal = "Land Use Policy",
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Risk communication, women's participation and flood mitigation in Vietnam: An experimental study. / Binh, Phung Thanh; Zhu, Xueqin; Groeneveld, Rolf A.; van Ierland, Ekko C.

In: Land Use Policy, 06.01.2020.

Research output: Contribution to journalArticleAcademicpeer-review

TY - JOUR

T1 - Risk communication, women's participation and flood mitigation in Vietnam: An experimental study

AU - Binh, Phung Thanh

AU - Zhu, Xueqin

AU - Groeneveld, Rolf A.

AU - van Ierland, Ekko C.

PY - 2020/1/6

Y1 - 2020/1/6

N2 - Flood risk management has become important more than ever, because an escalating threat of unpredictable and extreme weather is affecting flood-prone communities. People-centred risk communication has been proposed as an effective strategy that can stimulate people to protect themselves against flood risks. However, little research with a sound theoretical underpinning has been done to examine the effectiveness of such a strategy in developing countries. We use a field experiment to analyse how risk communication can influence households’ intentions to implement mitigation measures. Our results show that communicating about the risk of floods and how to cope with floods significantly increased both threat and coping appraisals, and thereby motivated households to take more non-structural measures. While formal risk communication had certain direct effects on mitigation intention, informal risk communication percolated through psychological variables. Risk communication should focus on coping capacities for financial measures and address the problems of wishful thinking and disaster subculture of flood-prone households. Furthermore, women's participation in risk communication did not change the intentions to take mitigation measures of the male household heads in the Vietnamese Mekong Delta.

AB - Flood risk management has become important more than ever, because an escalating threat of unpredictable and extreme weather is affecting flood-prone communities. People-centred risk communication has been proposed as an effective strategy that can stimulate people to protect themselves against flood risks. However, little research with a sound theoretical underpinning has been done to examine the effectiveness of such a strategy in developing countries. We use a field experiment to analyse how risk communication can influence households’ intentions to implement mitigation measures. Our results show that communicating about the risk of floods and how to cope with floods significantly increased both threat and coping appraisals, and thereby motivated households to take more non-structural measures. While formal risk communication had certain direct effects on mitigation intention, informal risk communication percolated through psychological variables. Risk communication should focus on coping capacities for financial measures and address the problems of wishful thinking and disaster subculture of flood-prone households. Furthermore, women's participation in risk communication did not change the intentions to take mitigation measures of the male household heads in the Vietnamese Mekong Delta.

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