Risk Attitudes and Channel Behavior

J.M.E. Pennings, B. Wansink

Research output: Chapter in Book/Report/Conference proceedingAbstractAcademic

Original languageEnglish
Title of host publicationProceedings, Marketing Science Conference, Syracuse University, 20-23 May 1999. - Syracuse : Syracuse University, School of Management, 1999
Pages45
Publication statusPublished - 1999

Cite this

Pennings, J. M. E., & Wansink, B. (1999). Risk Attitudes and Channel Behavior. In Proceedings, Marketing Science Conference, Syracuse University, 20-23 May 1999. - Syracuse : Syracuse University, School of Management, 1999 (pp. 45)