Risk attitude and Industrial Market Choice Behavior : The Role of Reference Points

Research output: Chapter in Book/Report/Conference proceeding › Abstract

Original language	English
Title of host publication	Proceedings, 2000 Marketing Science Conference, June 22-25, 2000
Place of Publication	Los Angeles
Publisher	The Anderson School at UCLA
Pages	95
Publication status	Published - 2000

Cite this

@inbook{6f2f533f752f45649a89860e810c20c6,

title = "Risk attitude and Industrial Market Choice Behavior : The Role of Reference Points",

author = "J.M.E. Pennings and A. Smidts",

year = "2000",

language = "English",

pages = "95",

booktitle = "Proceedings, 2000 Marketing Science Conference, June 22-25, 2000",

publisher = "The Anderson School at UCLA",

address = "United States",

}