Risk attitude and Industrial Market Choice Behavior : The Role of Reference Points

J.M.E. Pennings, A. Smidts

Research output: Chapter in Book/Report/Conference proceedingAbstract

Original languageEnglish
Title of host publicationProceedings, 2000 Marketing Science Conference, June 22-25, 2000
Place of PublicationLos Angeles
PublisherThe Anderson School at UCLA
Publication statusPublished - 2000

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