Nutrition and food safety related diseases such as foodborne illnesses, some cancers, and obesity belong to the most challenging health concerns of our time. As a consequence, the provision of information about diet, health, and nutrition is increasing, spread rapidly by the (mass) media, including social media. Communication regarding diet, health, and nutrition is about providing knowledge and skills so that consumers are better able to select and consume healthy and safe foods. Various barriers to effective communication about healthy food choices can be identified. Communicators need to focus on a variety of issues, ranging from reaching the right target population to ensure that the message is understood and implemented in daily life. Therefore, in the present article some relevant consumer behavior issues facing the communication of risk in the field of nutrition and diet will be examined.
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