Revising Strategies and Financial Performance of Food Marketing Firms: An Empirical Study

G. Baourakis, N. Kalogeras, C. Zopounidis, C. Clapan, G. van Dijk

Research output: Chapter in Book/Report/Conference proceedingAbstract


This paper examines the evaluation of economic and - nancial viability of marketing cooperatives (MCs) and Investor Owned Firms (IOFs). The analysis covers the periods from 1993-98 for MCs and from 1994-98 for IOFs. The data is based on the nancial character- istics of 10 MCs and 2 IOFs established and operating in Crete (the biggest Greek island) and 8 food process- ing and marketing companies operating in Greece but chosen exclusively for being the most familiar rms to Greek consumers. The assessment procedure includes data analysis techniques in combination with a multi- criteria analysis method (PROMETHEE II method). The analysis results in an overall ranking of the ex- amined rms' performance. It further indicates the strengths and weaknesses of the involved rms with regard to their nancial behaviour, thus contributing to the identi cation of market imperfections of the examined rms. Therefore, relevant conclusions are drawn concerning the revision of corporate strategies.
Original languageEnglish
Title of host publicationFEES 2002 International Conference on Financial Engineering, E-commerce, Supply Chain and Strategies of Development, Athens, Greece, 10-12 June 2002
Place of PublicationAthens, Greece
Publication statusPublished - 2004


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