Response Styles in Marketing Research: A Cross-National Investigation

H. Baumgartner, J.E.B.M. Steenkamp

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationMarketing and Competition in the Information Age : Proceedings of the 28th EMAC Conference, Berlin, Germany, 11 - 14 May 1999 / L. Hildebrandt e.a. (eds.) - Berlin : Humboldt Universität, 1999 - (on CD-ROM)
Publication statusPublished - 1999

Cite this