Response Styles in Marketing Research: A Cross-National Investigation

H. Baumgartner; J.E.B.M. Steenkamp

Response Styles in Marketing Research: A Cross-National Investigation

H. Baumgartner, J.E.B.M. Steenkamp

Marketing and Consumer Behaviour

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic

Original language	English
Title of host publication	Marketing and Competition in the Information Age : Proceedings of the 28th EMAC Conference, Berlin, Germany, 11 - 14 May 1999 / L. Hildebrandt e.a. (eds.) - Berlin : Humboldt Universität, 1999 - (on CD-ROM)
Publication status	Published - 1999

Cite this

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title = "Response Styles in Marketing Research: A Cross-National Investigation",

author = "H. Baumgartner and J.E.B.M. Steenkamp",

year = "1999",

language = "English",

booktitle = "Marketing and Competition in the Information Age : Proceedings of the 28th EMAC Conference, Berlin, Germany, 11 - 14 May 1999 / L. Hildebrandt e.a. (eds.) - Berlin : Humboldt Universit{\"a}t, 1999 - (on CD-ROM)",

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Response Styles in Marketing Research: A Cross-National Investigation. / Baumgartner, H.; Steenkamp, J.E.B.M.

Marketing and Competition in the Information Age : Proceedings of the 28th EMAC Conference, Berlin, Germany, 11 - 14 May 1999 / L. Hildebrandt e.a. (eds.) - Berlin : Humboldt Universität, 1999 - (on CD-ROM). 1999.

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic

TY - GEN

T1 - Response Styles in Marketing Research: A Cross-National Investigation

AU - Baumgartner, H.

AU - Steenkamp, J.E.B.M.

PY - 1999

Y1 - 1999

M3 - Conference paper

BT - Marketing and Competition in the Information Age : Proceedings of the 28th EMAC Conference, Berlin, Germany, 11 - 14 May 1999 / L. Hildebrandt e.a. (eds.) - Berlin : Humboldt Universität, 1999 - (on CD-ROM)

ER -