Original language | English |
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Title of host publication | Legends in Marketing. Resource-advantage Theory the Development Period. Volume 9 |
Editors | J.N. Sheth, O.C. Ferrell |
Place of Publication | London |
Publisher | SAGE Publications |
Pages | 276-284 |
ISBN (Print) | 9788132105206 |
Publication status | Published - 2011 |
Resource-Advantage Competition: Sustainable or Not
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review