Resource-Advantage Competition: Sustainable or Not

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationLegends in Marketing. Resource-advantage Theory the Development Period. Volume 9
EditorsJ.N. Sheth, O.C. Ferrell
Place of PublicationLondon
PublisherSAGE Publications
Pages276-284
ISBN (Print)9788132105206
Publication statusPublished - 2011

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