Regular or low-fat? An investigation of the long-run impact of the first low-fat purchase on subsequent purchase volumes and calories

Kathleen Cleeren*, Kelly Geyskens, Peter C. Verhoef, Joost M.E. Pennings

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

15 Citations (Scopus)

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Business & Economics