Regular or Light? An Investigation of the Impact of low-Fat Claims on real Consumption and Calorie Intake

Research output: Contribution to conference › Conference paper › Academic › peer-review

Original language	English
Publication status	Published - 2012
Event	41st European Marketing Academy (EMAC) Conference - Duration: 22 May 2012 → 25 May 2012

Conference/symposium	41st European Marketing Academy (EMAC) Conference
Period	22/05/12 → 25/05/12

Cite this

@conference{d9ca09e5100348bd8631f136a8a69b8b,

title = "Regular or Light? An Investigation of the Impact of low-Fat Claims on real Consumption and Calorie Intake",

author = "K. Cleeren and K. Geyskens and P. Verhoef and J.M.E. Pennings",

year = "2012",

language = "English",

note = "41st European Marketing Academy (EMAC) Conference ; Conference date: 22-05-2012 Through 25-05-2012",

}