Regular or Light? An Investigation of the Impact of low-Fat Claims on real Consumption and Calorie Intake

K. Cleeren, K. Geyskens, P. Verhoef, J.M.E. Pennings

Research output: Contribution to conferenceConference paper

Original languageEnglish
Publication statusPublished - 2012
Event41st European Marketing Academy (EMAC) Conference -
Duration: 22 May 201225 May 2012

Conference

Conference41st European Marketing Academy (EMAC) Conference
Period22/05/1225/05/12

Cite this

Cleeren, K., Geyskens, K., Verhoef, P., & Pennings, J. M. E. (2012). Regular or Light? An Investigation of the Impact of low-Fat Claims on real Consumption and Calorie Intake. Paper presented at 41st European Marketing Academy (EMAC) Conference, .