|Publication status||Published - 2012|
|Event||41st European Marketing Academy (EMAC) Conference - |
Duration: 22 May 2012 → 25 May 2012
|Conference||41st European Marketing Academy (EMAC) Conference|
|Period||22/05/12 → 25/05/12|
Cleeren, K., Geyskens, K., Verhoef, P., & Pennings, J. M. E. (2012). Regular or Light? An Investigation of the Impact of low-Fat Claims on real Consumption and Calorie Intake. Paper presented at 41st European Marketing Academy (EMAC) Conference, .