Reference Points and the Importance of Attributes in Consumer Judgment and Choice

K. van Ittersum, J.M.E. Pennings, B. Wansink, J.C.M. van Trijp

Research output: Chapter in Book/Report/Conference proceedingAbstract

Original languageEnglish
Title of host publicationMarketing Science Conference 2004, Rotterdam, 24-26 June 004
Place of PublicationRotterdam
Pages15-15
Publication statusPublished - 2004
EventMarketing Science Conference, June 24-26, 2004, Erasmus University Rotterdam -
Duration: 24 Jun 200426 Jun 2004

Conference

ConferenceMarketing Science Conference, June 24-26, 2004, Erasmus University Rotterdam
Period24/06/0426/06/04

Cite this