Reference Points and the Importance of Attributes in Consumer Judgment and Choice

K. van Ittersum, J.M.E. Pennings, B. Wansink, J.C.M. van Trijp

Research output: Chapter in Book/Report/Conference proceedingAbstractAcademic

Original languageEnglish
Title of host publicationMarketing Science Conference 2004, Rotterdam, 24-26 June 004
Place of PublicationRotterdam
Pages15-15
Publication statusPublished - 2004
EventMarketing Science Conference, June 24-26, 2004, Erasmus University Rotterdam -
Duration: 24 Jun 200426 Jun 2004

Conference

ConferenceMarketing Science Conference, June 24-26, 2004, Erasmus University Rotterdam
Period24/06/0426/06/04

Cite this

van Ittersum, K., Pennings, J. M. E., Wansink, B., & van Trijp, J. C. M. (2004). Reference Points and the Importance of Attributes in Consumer Judgment and Choice. In Marketing Science Conference 2004, Rotterdam, 24-26 June 004 (pp. 15-15). Rotterdam.
van Ittersum, K. ; Pennings, J.M.E. ; Wansink, B. ; van Trijp, J.C.M. / Reference Points and the Importance of Attributes in Consumer Judgment and Choice. Marketing Science Conference 2004, Rotterdam, 24-26 June 004. Rotterdam, 2004. pp. 15-15
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title = "Reference Points and the Importance of Attributes in Consumer Judgment and Choice",
author = "{van Ittersum}, K. and J.M.E. Pennings and B. Wansink and {van Trijp}, J.C.M.",
year = "2004",
language = "English",
pages = "15--15",
booktitle = "Marketing Science Conference 2004, Rotterdam, 24-26 June 004",

}

van Ittersum, K, Pennings, JME, Wansink, B & van Trijp, JCM 2004, Reference Points and the Importance of Attributes in Consumer Judgment and Choice. in Marketing Science Conference 2004, Rotterdam, 24-26 June 004. Rotterdam, pp. 15-15, Marketing Science Conference, June 24-26, 2004, Erasmus University Rotterdam, 24/06/04.

Reference Points and the Importance of Attributes in Consumer Judgment and Choice. / van Ittersum, K.; Pennings, J.M.E.; Wansink, B.; van Trijp, J.C.M.

Marketing Science Conference 2004, Rotterdam, 24-26 June 004. Rotterdam, 2004. p. 15-15.

Research output: Chapter in Book/Report/Conference proceedingAbstractAcademic

TY - CHAP

T1 - Reference Points and the Importance of Attributes in Consumer Judgment and Choice

AU - van Ittersum, K.

AU - Pennings, J.M.E.

AU - Wansink, B.

AU - van Trijp, J.C.M.

PY - 2004

Y1 - 2004

M3 - Abstract

SP - 15

EP - 15

BT - Marketing Science Conference 2004, Rotterdam, 24-26 June 004

CY - Rotterdam

ER -

van Ittersum K, Pennings JME, Wansink B, van Trijp JCM. Reference Points and the Importance of Attributes in Consumer Judgment and Choice. In Marketing Science Conference 2004, Rotterdam, 24-26 June 004. Rotterdam. 2004. p. 15-15