Re-Food: Digital Platform-based Innovation Solutions for National Food Waste Problems

The problem of food waste in Indonesia is an important issue to overcome. Indonesia is the second-largest producer of food waste in the World. This makes national food waste issues get more attention. This paper aims to identify problems in food waste prevention, to formulate prototype of food waste application, to design digital platform-based business models innovation that complies with consumer preferences, and to map the impact generated by the presence of Re-Food. The method used are the customer discovery method with a qualitative descriptive approach and business model innovation methods. The results of this paper are verified social enterprise business model innovation offering an application that can help in utilizing excess food and help in the social problems of hunger and poverty. The potential impact generated by the Re-Food business model is the opportunity to contribute to social problems by utilizing environmental issues and increasing education on environmental issues, especially in food waste issues.