Original language | French |
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Title of host publication | Proceedings XVIII Congrès International de l'Association Française de Marketing, Lille, France, 23-24 May 2002. - [S.l.] : [s.n.], 2002 |
Pages | 281-293 |
Publication status | Published - 2002 |
Quoi de neuf? Une approche Pluridimensionnelle de la notion de nouveauté
A.M.K. Michaut, J.C.M. van Trijp, J.E.B.M. Steenkamp
Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic