Quality perception of ham: an application of conjoint analysis.

J.E.B.M. Steenkamp

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	Consumer behavior research and marketing of agricultural products
Editors	J.E.R. Frijters
Pages	39-61
Publication status	Published - 1986

Cite this

@inbook{fbb27b071ff04406844be7c23c46729f,

title = "Quality perception of ham: an application of conjoint analysis.",

author = "J.E.B.M. Steenkamp",

note = "National Council for Agric. Res. The Hague",

year = "1986",

language = "English",

pages = "39--61",

editor = "J.E.R. Frijters",

booktitle = "Consumer behavior research and marketing of agricultural products",

}