Quality labeling as instrument to create product equity: The case of IKB in the Netherlands.

H.C.M. van Trijp; J.E.M. Steenkamp; M. Candel

Quality labeling as instrument to create product equity: The case of IKB in the Netherlands.

H.C.M. van Trijp, J.E.M. Steenkamp, M. Candel

Marketing and Consumer Behaviour

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	Agricultural Marketing and Consumer Behaviour in a Changing World
Editors	Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp, Michel Wedel
Place of Publication	Boston
Publisher	Kluwer Academic Publishers
Pages	201-215
Publication status	Published - 1997

Cite this

van Trijp, H.C.M. ; Steenkamp, J.E.M. ; Candel, M. / Quality labeling as instrument to create product equity: The case of IKB in the Netherlands. Agricultural Marketing and Consumer Behaviour in a Changing World. editor / Berend Wierenga ; Aad van Tilburg ; Klaus Grunert ; Jan-Benedict E.M. Steenkamp ; Michel Wedel. Boston : Kluwer Academic Publishers, 1997. pp. 201-215

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title = "Quality labeling as instrument to create product equity: The case of IKB in the Netherlands.",

author = "{van Trijp}, H.C.M. and J.E.M. Steenkamp and M. Candel",

year = "1997",

language = "English",

pages = "201--215",

editor = "Berend Wierenga and {van Tilburg}, Aad and Klaus Grunert and Steenkamp, {Jan-Benedict E.M.} and Michel Wedel",

booktitle = "Agricultural Marketing and Consumer Behaviour in a Changing World",

publisher = "Kluwer Academic Publishers",

}

Quality labeling as instrument to create product equity: The case of IKB in the Netherlands. / van Trijp, H.C.M.; Steenkamp, J.E.M.; Candel, M.

Agricultural Marketing and Consumer Behaviour in a Changing World. ed. / Berend Wierenga; Aad van Tilburg; Klaus Grunert; Jan-Benedict E.M. Steenkamp; Michel Wedel. Boston : Kluwer Academic Publishers, 1997. p. 201-215.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - Quality labeling as instrument to create product equity: The case of IKB in the Netherlands.

AU - van Trijp, H.C.M.

AU - Steenkamp, J.E.M.

AU - Candel, M.

PY - 1997

Y1 - 1997

M3 - Chapter

SP - 201

EP - 215

BT - Agricultural Marketing and Consumer Behaviour in a Changing World

A2 - Wierenga, Berend

A2 - van Tilburg, Aad

A2 - Grunert, Klaus

A2 - Steenkamp, Jan-Benedict E.M.

A2 - Wedel, Michel

PB - Kluwer Academic Publishers

CY - Boston

ER -