Original language | English |
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Title of host publication | Agricultural Marketing and Consumer Behaviour in a Changing World |
Editors | Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp, Michel Wedel |
Place of Publication | Boston |
Publisher | Kluwer Academic Publishers |
Pages | 201-215 |
Publication status | Published - 1997 |
Quality labeling as instrument to create product equity: The case of IKB in the Netherlands.
H.C.M. van Trijp, J.E.M. Steenkamp, M. Candel
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic