Quality guidance: a consumer based approach to food quality improvement using Partial Least Squares.

J.E.B.M. Steenkamp, J.C.M. van Trijp

Research output: Contribution to journalArticleAcademicpeer-review

164 Citations (Scopus)
Original languageEnglish
Pages (from-to)195-215
JournalEuropean Review of Agricultural Economics
Volume23
Publication statusPublished - 1996

Keywords

  • Consumer research
  • Meat
  • Partial least squares
  • Product development
  • Product quality
  • Quality guidance

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