Quality guidance: a consumer-based approach for product quality improvement.

J.E.B.M. Steenkamp; J.C.M. van Trijp

Quality guidance: a consumer-based approach for product quality improvement.

Marketing and Consumer Behaviour

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic

Original language	English
Title of host publication	Proc. 18th Ann. Conf. Eur. Marketing Academy: Marketing thought and practice in the 1990's, G.J. Avlonitis, N.K. Papavasiliou & A.G. Kouremenos (eds.). EMAC, Athens
Pages	717-736
Publication status	Published - 1989

Cite this

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title = "Quality guidance: a consumer-based approach for product quality improvement.",

author = "J.E.B.M. Steenkamp and {van Trijp}, J.C.M.",

year = "1989",

language = "English",

pages = "717--736",

booktitle = "Proc. 18th Ann. Conf. Eur. Marketing Academy: Marketing thought and practice in the 1990's, G.J. Avlonitis, N.K. Papavasiliou & A.G. Kouremenos (eds.). EMAC, Athens",

}

Quality guidance: a consumer-based approach for product quality improvement. / Steenkamp, J.E.B.M.; van Trijp, J.C.M.
Proc. 18th Ann. Conf. Eur. Marketing Academy: Marketing thought and practice in the 1990's, G.J. Avlonitis, N.K. Papavasiliou & A.G. Kouremenos (eds.). EMAC, Athens. 1989. p. 717-736.

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic

TY - GEN

T1 - Quality guidance: a consumer-based approach for product quality improvement.

AU - Steenkamp, J.E.B.M.

AU - van Trijp, J.C.M.

PY - 1989

Y1 - 1989

M3 - Conference paper

SP - 717

EP - 736

BT - Proc. 18th Ann. Conf. Eur. Marketing Academy: Marketing thought and practice in the 1990's, G.J. Avlonitis, N.K. Papavasiliou & A.G. Kouremenos (eds.). EMAC, Athens

ER -