Quality guidance: a consumer-based approach for product quality improvement.

J.E.B.M. Steenkamp; J.C.M. van Trijp

Quality guidance: a consumer-based approach for product quality improvement.

Marketing and Consumer Behaviour

Research output: Chapter in Book/Report/Conference proceeding › Conference paper

Original language	English
Title of host publication	Proc. 18th Ann. Conf. Eur. Marketing Academy: Marketing thought and practice in the 1990's, G.J. Avlonitis, N.K. Papavasiliou & A.G. Kouremenos (eds.). EMAC, Athens
Pages	717-736
Publication status	Published - 1989

Cite this

Steenkamp, J. E. B. M., & van Trijp, J. C. M. (1989). Quality guidance: a consumer-based approach for product quality improvement. In Proc. 18th Ann. Conf. Eur. Marketing Academy: Marketing thought and practice in the 1990's, G.J. Avlonitis, N.K. Papavasiliou & A.G. Kouremenos (eds.). EMAC, Athens (pp. 717-736)

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year = "1989",

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Quality guidance: a consumer-based approach for product quality improvement. / Steenkamp, J.E.B.M.; van Trijp, J.C.M.

Proc. 18th Ann. Conf. Eur. Marketing Academy: Marketing thought and practice in the 1990's, G.J. Avlonitis, N.K. Papavasiliou & A.G. Kouremenos (eds.). EMAC, Athens. 1989. p. 717-736.

Research output: Chapter in Book/Report/Conference proceeding › Conference paper

TY - GEN

T1 - Quality guidance: a consumer-based approach for product quality improvement.

AU - Steenkamp, J.E.B.M.

AU - van Trijp, J.C.M.

PY - 1989

Y1 - 1989

M3 - Conference paper

SP - 717

EP - 736

BT - Proc. 18th Ann. Conf. Eur. Marketing Academy: Marketing thought and practice in the 1990's, G.J. Avlonitis, N.K. Papavasiliou & A.G. Kouremenos (eds.). EMAC, Athens

ER -