Quality guidance: a consumer-based approach for product quality improvement.

J.E.B.M. Steenkamp, J.C.M. van Trijp

Research output: Chapter in Book/Report/Conference proceedingConference paper

Original languageEnglish
Title of host publicationProc. 18th Ann. Conf. Eur. Marketing Academy: Marketing thought and practice in the 1990's, G.J. Avlonitis, N.K. Papavasiliou & A.G. Kouremenos (eds.). EMAC, Athens
Pages717-736
Publication statusPublished - 1989

Cite this

Steenkamp, J. E. B. M., & van Trijp, J. C. M. (1989). Quality guidance: a consumer-based approach for product quality improvement. In Proc. 18th Ann. Conf. Eur. Marketing Academy: Marketing thought and practice in the 1990's, G.J. Avlonitis, N.K. Papavasiliou & A.G. Kouremenos (eds.). EMAC, Athens (pp. 717-736)