Original language | English |
---|---|
Title of host publication | Proc. 18th Ann. Conf. Eur. Marketing Academy: Marketing thought and practice in the 1990's, G.J. Avlonitis, N.K. Papavasiliou & A.G. Kouremenos (eds.). EMAC, Athens |
Pages | 717-736 |
Publication status | Published - 1989 |
Quality guidance: a consumer-based approach for product quality improvement.
J.E.B.M. Steenkamp, J.C.M. van Trijp
Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic