Promoting the imperfect: Marketing strategies to reduce product waste

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Original language	English
Title of host publication	Imperfections: Studies in failures, flaws, and defects
Editors	C. Kelly, J. Kemper, E. Rutten
Publisher	Bloomsbury Academic
Chapter	4
Pages	103-126
ISBN (Electronic)	9781501380303
ISBN (Print)	9781501380341
DOIs	https://doi.org/10.5040/9781501380303.ch-004
Publication status	Published - 2022

Access to Document

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title = "Promoting the imperfect: Marketing strategies to reduce product waste",

author = "{de Hooge}, I.E.",

year = "2022",

doi = "10.5040/9781501380303.ch-004",

language = "English",

isbn = "9781501380341",

pages = "103--126",

editor = "C. Kelly and J. Kemper and E. Rutten",

booktitle = "Imperfections: Studies in failures, flaws, and defects",

publisher = "Bloomsbury Academic",

}

TY - CHAP

T1 - Promoting the imperfect: Marketing strategies to reduce product waste

AU - de Hooge, I.E.

PY - 2022

Y1 - 2022

U2 - 10.5040/9781501380303.ch-004

DO - 10.5040/9781501380303.ch-004

M3 - Chapter

SN - 9781501380341

SP - 103

EP - 126

BT - Imperfections: Studies in failures, flaws, and defects

A2 - Kelly, C.

A2 - Kemper, J.

A2 - Rutten, E.

PB - Bloomsbury Academic

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