Product Newness Characteristics and their Effects on Market Success over Time

A.M.K. Michaut, J.C.M. van Trijp

Research output: Chapter in Book/Report/Conference proceedingAbstract

Original languageEnglish
Title of host publicationMarketing Science Conference, Rotterdam, 24-26 June 2004
Place of PublicationRotterdam
Pages46
Publication statusPublished - 2004
EventMarketing Science Conference, June 24 - June 26, 2004, Erasmus University Rotterdam -
Duration: 24 Jun 200426 Jun 2004

Conference

ConferenceMarketing Science Conference, June 24 - June 26, 2004, Erasmus University Rotterdam
Period24/06/0426/06/04

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