Product innovation in the Dutch food and beverage industry : a study on the impact of the innovation process, strategy and network on the product's short- and long-term market performance

C. Enzing

Research output: Thesisinternal PhD, WU

Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Wageningen University
Supervisors/Advisors
  • Omta, Onno, Promotor
  • Janszen, F.H.A., Promotor
Award date15 Dec 2009
Place of Publication[S.l.
Print ISBNs9789085855491
Publication statusPublished - 2009

Keywords

  • food industry
  • beverage industry
  • food products
  • innovations
  • marketing
  • performance
  • netherlands

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