| Original language | English |
|---|---|
| Title of host publication | Proc. 20th Eur. Marketing Acad. Conf.: Marketing thought around the world, F. Bradley (ed.). EMAC, Dublin |
| Pages | 1441-1461 |
| Publication status | Published - 1991 |
Product failure: the role of the customer service encounter.
K. Koelemeijer
Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic