Pricing to increase profit margins in marketing channels: Towards an integration of pricing with resource-based and social network theories

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationDemand Driven Chains and Networks
Place of Publication's-Gravenhage
PublisherReed Business Information
Pages139-161
Number of pages401
ISBN (Print)9789059013766
Publication statusPublished - 2004

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