Pricing to increase profit margins in marketing channels: Towards an integration of pricing with resource-based and social network theories

P.T.M. Ingenbleek

Pricing to increase profit margins in marketing channels: Towards an integration of pricing with resource-based and social network theories

Marketing and Consumer Behaviour

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Original language	English
Title of host publication	Demand Driven Chains and Networks
Place of Publication	's-Gravenhage
Publisher	Reed Business Information
Pages	139-161
Number of pages	401
ISBN (Print)	9789059013766
Publication status	Published - 2004

Cite this

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title = "Pricing to increase profit margins in marketing channels: Towards an integration of pricing with resource-based and social network theories",

author = "P.T.M. Ingenbleek",

note = "This book is a result of the KLICT research program. It was produced in cooperation with Tilburg University and CentER-AR.",

year = "2004",

language = "English",

isbn = "9789059013766",

pages = "139--161",

booktitle = "Demand Driven Chains and Networks",

publisher = "Reed Business Information",

address = "Netherlands",

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TY - CHAP

T1 - Pricing to increase profit margins in marketing channels: Towards an integration of pricing with resource-based and social network theories

AU - Ingenbleek, P.T.M.

N1 - This book is a result of the KLICT research program. It was produced in cooperation with Tilburg University and CentER-AR.

PY - 2004

Y1 - 2004

M3 - Chapter

SN - 9789059013766

SP - 139

EP - 161

BT - Demand Driven Chains and Networks

PB - Reed Business Information

CY - 's-Gravenhage

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