Price strategies for sustainability

The entry delves into the critical intersection of pricing strategies and sustainability in contemporary business landscapes. It highlights the complex dynamics that arise within the pricing function of businesses aiming for sustainable operation. Addressing cost increases, decreases, consumer willingness to pay, market segmentation, value perceptions, and greenwashing, this study navigates the evolving challenges for pricing managers in sustainable contexts. Drawing insights from diverse studies and frameworks, it explores the multifaceted nature of sustainability-driven pricing decisions and their impact on market behaviour. From cost-driven strategies to value-based skimming and sustainable bundling, the framework encompasses diverse pricing strategies for sustainability, unveiling their determinants and contextual relevance. The entry underscores the necessity for comprehensive pricing theories to adapt to the evolving paradigms of sustainable business practices.