Price and advertising as market signals for service quality.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	Service quality: new directions in theory and practice
Editors	R.T. Rust, R.L. Oliver
Pages	95-107
Publication status	Published - 1994

Cite this

@inbook{4c0f30c50b2e4e3085cf19a419dbe22a,

title = "Price and advertising as market signals for service quality.",

author = "J.B.E.M. Steenkamp and D.L. Hoffman",

note = "Sage, Newbury Park, CA",

year = "1994",

language = "English",

pages = "95--107",

editor = "R.T. Rust and R.L. Oliver",

booktitle = "Service quality: new directions in theory and practice",

}