Price and advertising as market signals for service quality.

J.B.E.M. Steenkamp, D.L. Hoffman

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationService quality: new directions in theory and practice
EditorsR.T. Rust, R.L. Oliver
Pages95-107
Publication statusPublished - 1994

Cite this

Steenkamp, J. B. E. M., & Hoffman, D. L. (1994). Price and advertising as market signals for service quality. In R. T. Rust, & R. L. Oliver (Eds.), Service quality: new directions in theory and practice (pp. 95-107)