Price and advertising as market signals for service quality.

J.B.E.M. Steenkamp, D.L. Hoffman

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationService quality: new directions in theory and practice
EditorsR.T. Rust, R.L. Oliver
Pages95-107
Publication statusPublished - 1994

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