Preventing Raised Voices from Echoing: Advertising as Response to Shareholder Activism

S. Wies, A.O.I. Hoffmann, J. Aspara, J.M.E. Pennings

Research output: Contribution to conference › Conference paper › Academic › peer-review

Original language	English
Publication status	Published - 2011
Event	33rd INFORMS Marketing Science Conference 2011, Masters in marketing, Houston, Texas, USA - Duration: 9 Jun 2011 → 11 Jun 2011

Conference/symposium	33rd INFORMS Marketing Science Conference 2011, Masters in marketing, Houston, Texas, USA
Period	9/06/11 → 11/06/11

Cite this

@conference{ba3547630def48ed96d220f11edccd54,

title = "Preventing Raised Voices from Echoing: Advertising as Response to Shareholder Activism",

author = "S. Wies and A.O.I. Hoffmann and J. Aspara and J.M.E. Pennings",

year = "2011",

language = "English",

note = "33rd INFORMS Marketing Science Conference 2011, Masters in marketing, Houston, Texas, USA ; Conference date: 09-06-2011 Through 11-06-2011",

}