Preventing Raised Voices from Echoing: Advertising as Response to Shareholder Activism

S. Wies, A.O.I. Hoffmann, J. Aspara, J.M.E. Pennings

Research output: Contribution to conferenceConference paperAcademicpeer-review

Original languageEnglish
Publication statusPublished - 2011
Event33rd INFORMS Marketing Science Conference 2011, Masters in marketing, Houston, Texas, USA -
Duration: 9 Jun 201111 Jun 2011

Conference

Conference33rd INFORMS Marketing Science Conference 2011, Masters in marketing, Houston, Texas, USA
Period9/06/1111/06/11

Cite this

Wies, S., Hoffmann, A. O. I., Aspara, J., & Pennings, J. M. E. (2011). Preventing Raised Voices from Echoing: Advertising as Response to Shareholder Activism. Paper presented at 33rd INFORMS Marketing Science Conference 2011, Masters in marketing, Houston, Texas, USA, .