Preventing Raised Voices from Echoing: Advertising as Response to Shareholder Activism

S. Wies, A.O.I. Hoffmann, J. Aspara, J.M.E. Pennings

Research output: Contribution to conferenceConference paperAcademicpeer-review

Original languageEnglish
Publication statusPublished - 2011
EventFirm Value and Risk in Franchised Channels, Boston, USA -
Duration: 12 May 201114 May 2011

Conference

ConferenceFirm Value and Risk in Franchised Channels, Boston, USA
Period12/05/1114/05/11

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