Preventing Raised Voices from Echoing: Advertising as Response to Shareholder Activism

S. Wies, A.O.I. Hoffmann, J. Aspara, J.M.E. Pennings

Research output: Contribution to conferencePaperAcademicpeer-review

Original languageEnglish
Publication statusPublished - 2011
EventFirm Value and Risk in Franchised Channels, Boston, USA -
Duration: 12 May 201114 May 2011

Conference

ConferenceFirm Value and Risk in Franchised Channels, Boston, USA
Period12/05/1114/05/11

Cite this

Wies, S., Hoffmann, A. O. I., Aspara, J., & Pennings, J. M. E. (2011). Preventing Raised Voices from Echoing: Advertising as Response to Shareholder Activism. Paper presented at Firm Value and Risk in Franchised Channels, Boston, USA, .
Wies, S. ; Hoffmann, A.O.I. ; Aspara, J. ; Pennings, J.M.E. / Preventing Raised Voices from Echoing: Advertising as Response to Shareholder Activism. Paper presented at Firm Value and Risk in Franchised Channels, Boston, USA, .
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title = "Preventing Raised Voices from Echoing: Advertising as Response to Shareholder Activism",
author = "S. Wies and A.O.I. Hoffmann and J. Aspara and J.M.E. Pennings",
year = "2011",
language = "English",
note = "Firm Value and Risk in Franchised Channels, Boston, USA ; Conference date: 12-05-2011 Through 14-05-2011",

}

Wies, S, Hoffmann, AOI, Aspara, J & Pennings, JME 2011, 'Preventing Raised Voices from Echoing: Advertising as Response to Shareholder Activism' Paper presented at Firm Value and Risk in Franchised Channels, Boston, USA, 12/05/11 - 14/05/11, .

Preventing Raised Voices from Echoing: Advertising as Response to Shareholder Activism. / Wies, S.; Hoffmann, A.O.I.; Aspara, J.; Pennings, J.M.E.

2011. Paper presented at Firm Value and Risk in Franchised Channels, Boston, USA, .

Research output: Contribution to conferencePaperAcademicpeer-review

TY - CONF

T1 - Preventing Raised Voices from Echoing: Advertising as Response to Shareholder Activism

AU - Wies, S.

AU - Hoffmann, A.O.I.

AU - Aspara, J.

AU - Pennings, J.M.E.

PY - 2011

Y1 - 2011

M3 - Paper

ER -

Wies S, Hoffmann AOI, Aspara J, Pennings JME. Preventing Raised Voices from Echoing: Advertising as Response to Shareholder Activism. 2011. Paper presented at Firm Value and Risk in Franchised Channels, Boston, USA, .