Predictors of the consistency between healthy snack choice intention and actual behavior

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32 Citations (Scopus)


The present study investigated the factors that affect the intention¿behaviour consistency of healthy snack choices. Intended snack choice was assessed by asking participants (N = 538) to choose a snack on paper, out of 8 snacks (4 healthy, e.g. melon and gingerbread, and 4 unhealthy, e.g. crisps and chocolate). The next day participants chose one out of 8 different snacks for actual consumption. Participants completed a questionnaire about attitudes towards taste and health, habitual snack use, self-control, anticipated regret, and pleasantness of the snacks. Results showed that 24% of the participants with a healthy snack choice intention chose an unhealthy snack instead. Female gender, a high education level, a strong habitual healthy snack use, and a strong self-control increased the healthy intention¿behaviour consistency. To facilitate healthy choices, interventions should target males and lower educated people, and focus on increasing their healthy snacking habit and self-control.
Original languageEnglish
Pages (from-to)110-119
JournalFood Quality and Preference
Issue number2
Publication statusPublished - 2009


  • planned behavior
  • vegetable consumption
  • anticipated regret
  • food choice
  • condom use
  • attitudes
  • determinants
  • exercise
  • efficacy
  • norms

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