Positionerings-strategieën voor biologische voedingsmiddelen.

P. Dekker, P.A.M. Oude Ophuis

Research output: Book/ReportReportAcademic


Qualitative interviews were conducted with 25 users and 24 non-users of ecological foods to investigate cognitive schemata concerning ideal, regular and ecological foods. Data were collected and results analyzed from the perspectives of means-end chain theory and the theory of universal value domains. Hierarchical maps were constructed for both consumer groups by each of the three types of food
Original languageDutch
Place of PublicationWageningen
Number of pages98
ISBN (Print)9789067542876
Publication statusPublished - 1993

Publication series

NameRapport / Wetenschapswinkel


  • netherlands
  • organic foods
  • purchasing habits
  • shopping

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