Political Consumerism: Research Challenges and Future Directions

This chapter highlights The Oxford Handbook of Political Consumerism’s most interesting findings and identifies major characteristics and conceptual/methodological topics for advancing research on the phenomenon of political consumerism. It emphasizes how scholars study the phenomenon’s multidimensionality in a more fragmented context and explains differences in the forms and spread of political consumerism across industry sectors. The wide diversity in the forms and spread of political consumerism across countries and regions is related to political and cultural traditions, levels of economic development, and the role of social media. The Handbook also puts stress on how all four forms of political consumerism are involved in democratically problematic types of political consumerism. Political consumerism’s effectiveness is evaluated from several perspectives along with a recommendation for further study of input, output, and outcome aspects. The chapter encourages new studies on undemocratic types of political consumerism as well as investigations into the absence of political consumerism in certain countries and industry sectors. All this requires innovative methodology, new theoretical conceptualization, and cross-disciplinary work.” through innovative methodology, conceptualization, and cross-disciplinary work.