Personalized nutrition communication through ICT application: how to overcome the gap between potential effectiveness and reality

L.I. Bouwman, G.J. Hiddink, M.A. Koelen, M.J.J.A.A. Korthals, P. van 't Veer, C.M.J. van Woerkum

Research output: Contribution to journalArticleAcademicpeer-review

17 Citations (Scopus)

Abstract

The potential effectiveness of personalized nutrition communication through the Internet is promising in terms of addressing personal relevance, flexibility, interactive options and amount of people that can be reached. However, little research on the contribution to behaviour change has been done. The MyFood program at Wageningen University aims at providing insight into strategies to implement personalized nutrition communication through interactive tools. In this article we present the framework for research on social acceptance of personalized nutrition communication through interactive computer technology as part of the MyFood program
Original languageEnglish
Pages (from-to)S108-S116
JournalEuropean Journal of Clinical Nutrition
Volume59
Issue numbersuppl. 1
DOIs
Publication statusPublished - 2005

Keywords

  • interactive health communication
  • smoking cessation
  • randomized trial
  • intervention
  • behavior
  • information
  • messages
  • consumers
  • settings
  • programs

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