Personalization of digital health interventions: challenges and current best practices

Laura H.H. Winkens; Felix Naughton; Anouk Middelweerd; Olga Perski; Monique Simons

doi:10.62696/ps8mbv06

Personalization of digital health interventions: challenges and current best practices

Laura H.H. Winkens^*
, Felix Naughton^*
, Anouk Middelweerd^*
, Olga Perski^*
, Monique Simons^*

^*Corresponding author for this work

Research output: Contribution to journal › Article › Academic › peer-review

Abstract

The 2024 EHPS roundtable on personalized digital health interventions brought together experts and participants for lively discussions and shared insights. Drawing on survey results and these conversations, this article explores the key challenges in advancing personalization, such as limited theoretical guidance, technical and data complexities relating to the dynamic adaptation of intervention delivery, and keeping users engaged over time. Participants emphasized the urgent need for focused research to better understand long-term engagement, use data science more effectively, and strengthen theoretical foundations. They also highlighted that strong interdisciplinary collaboration and ongoing user involvement are crucial to unlocking the true potential of personalized digital health interventions.

Original language	English
Journal	The European Health Psychologist
Volume	24
Issue number	2
DOIs	https://doi.org/10.62696/ps8mbv06
Publication status	Published - 25 Aug 2025

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Personalization of digital health interventions: challenges and current best practices

Abstract

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