Perceptual mapping of two-way two-mode frequency data: Probability matrix decomposition and two alternatives.

M.J.J.M. Candel

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationMethodologies in product development and market research, Measurements of consumer attitudes
Pages10-13
Publication statusPublished - 1996

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