Perceptual mapping based on idiosyncratic sets of attributes.

J.B.E.M. Steenkamp, H.C.M. van Trijp, J.M.F. ten Berge

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	15-27
Journal	Journal of Marketing Research
Volume	31
Publication status	Published - 1994

Cite this

@article{25eaef3fefb64e5b8e87893ac43fcb1b,

title = "Perceptual mapping based on idiosyncratic sets of attributes.",

author = "J.B.E.M. Steenkamp and {van Trijp}, H.C.M. and {ten Berge}, J.M.F.",

year = "1994",

language = "English",

volume = "31",

pages = "15--27",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

}